"Attitude" is the most important of our Villanova values, and the very last word we say to one another before taking the court. We believe that a great attitude is a prerequisite for success—and that any success we achieve on the court is less about strategy and technique than it is about a team-first, can-do spirit."
Talking about what your values are is one thing; but "The Final Test of Teaching is Application" (closing the gap between knowing and doing). Coach said this about their "Attitude" approach:
"We work extra hard to ensure that everyone in our program—from the head coach through a freshman student office worker—understands that their contributions are valued. We even have a phrase for it, one of many we invoke often to remind ourselves of the core values that drive us: ‘Everyone's role is different, but their status is the same.'"
The application of what is being taught starts with the example of the teacher. Jay Wright is energetic, positive and humble. So are his teams. As Coach Wooden often said:
"No written word nor spoken plea
Can teach our youth what they should be
Nor all the books on all the shelves
It's what the teachers are themselves."
In addition to the example of the Teacher and the repeated use of key phrases or maxims Coach Wright has consistent group activities (team rituals) that reinforce and create the "Attitude" he wants from the team. In his book he describes the end of their "Night before the game team meeting":
"Capping off the video portion of the meeting is a two- to three-minute compilation of clips, accompanied by music, highlighting the work of the winner of what we call the "Attitude Club." The video consists of plays we track that are not on the standard box score—screen assists, extra passes, defensive deflections. The winner gets to select the music to accompany his piece. It's a feel-good video that fires the group up, and I'm as into it as anyone. The concept is to feature the unselfish hustle efforts by a single player and the entire team that we believe are so essential to success. When the video ends, we applaud and gather in a circle where we chant "1, 2, 3, Attitude!" before breaking for the night."
Coach Wright gets his teams from hearing him talk about "Attitude" to behaving with the proper "Attitude" by setting the proper example, consistent use of key maxims and consistent team activities (rituals).
"You haven't taught until they're doing it."